Contents
Contents: General editor's preface; Introduction; As heard on TV: the marriage of popular music and advertising; Selling revolution: the role of authorship in music licensing; Commercial art: advertising as an artistic vehicle for music placement; 'The new radio': music licensing as a response to industry woe; In perfect harmony: popular music and cola advertising; Taming rebellion: advertising's control over meaning; Negotiating the future of popular music in advertising; Appendix; Bibliography; Index.Reviews
There are currently no reviews for this product.