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Klein, Bethany: As Heard on TV: Popular Music in Advertising (Ashgate Books) Hardback

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Catalogue No: 9780754666653

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Subtitle: Ashgate Popular and Folk Music Series

Department: Biographies & Reference - Books & Literature (Classical)

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Contents
Contents: General editor's preface; Introduction; As heard on TV: the marriage of popular music and advertising; Selling revolution: the role of authorship in music licensing; Commercial art: advertising as an artistic vehicle for music placement; 'The new radio': music licensing as a response to industry woe; In perfect harmony: popular music and cola advertising; Taming rebellion: advertising's control over meaning; Negotiating the future of popular music in advertising; Appendix; Bibliography; Index.
  

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